How to Save 50%* on Your Custom Hat Order

1. Hit up SICHL Brand Central—aka Mike—for a digital file (.png, .jpg, etc.) of your logo (or anything else you want to digitize).
2. Walk into your local Lids store and calmly approach one of their helpful staff members.
3. Indicate that you would like to place a "CCP discount order" under "SICHL".
4. Work with the Lids staff to digitize your logo into an embroidery file.¹ Logo digitization is subject to a one-time setup fee that is excluded from the discount. This process is only required for your first hat and will take 2-7 business days to complete.
5. Once your logo has been digitized, head back to your local Lids store to pick your prefered hat, and work with Lids staff to design where you would like the logo(s) (front/back/sides etc.)
6. Pick your thread colors or let Lids do it for you. Optional upgrades include metallic thread or "raised" portions of your logo.
7. Production for your hat could take anywhere from 40 minutes to 6 hours depending on backlog. Patience is a virtue.
8. Learn karate to fight off all the extra attention you will be getting while wearing your new hat out in public!

¹ Some logos have already been digitized (SICHL wordmark, SICHL skater logo, Continental Cup Champions wordmark). Please contact Mike for these files.

* In store only. Discount applies to blank product (Lids Brand, New Era, Mitchell & Ness, Richardson) and embroidery charges only. Branded merchandise excluded. Lids staff can contact Hunter at the Kingston, Ontario location (Store 5736: 613-389-2135 or 5736@Lids.com) with any issues.