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Schooners Unveil New Jerseys, Swapped Logos

by Eric Schneider | September 11, 2018, 5:21 PM ET

HALIFAX, NS -- The Nova Scotia Schooners unveiled three new jerseys at the Halifax Metrodome on Tuesday, promising, in the words of GM Schneider, "to chart a new course forward in the greatest league in the world."

Onlookers can be forgiven if they feel a sense of "déjà vu" upon seeing the jerseys for the first time, as the jerseys themselves carry the same design as the previous set.  However, the baby blue throwback jersey unveiled in 2012 lends its center, two-tone stripe to the new home and away jerseys, adopting the dark blue and white with which fans are so familiar.

The logos, likewise, remain familiar.  The much ballyhooed "anchor" logo, designed for the aforementioned 2012 alternate jersey, becomes the team's primary logo, and will replace the more abstract "boat" logo on the majority of Schooners merchandise.

The new alternate jersey honours the previous home-and-aways with a simple colour update, combining the light blue throwback with the traditional barber pole shoulders and original logo.

"I think I said last time (when the alternate jersey was released) that we're here to represent the great city of Halifax," said Schneider.  "The anchor has resonated with fans ever since it dropped."  Schneider then left the stage to a chorus of groans from the gathered press.

Team captain Jonathan Toews and newly-minted alternate John Tavares were both on hand, along with recently signed franchise player Sergei Bobrovsky, to show off the new jerseys.

"I think it's great," said Toews, sporting the new navy away jersey.  "The pattern's pretty unique, (and) the logo stands out from the crowd.  It's a great way to draw a line under last season and start things off fresh."  Toews was likely referring to the Schooners' disappointing 2nd-round exit versus the Brandon Wheat Kings, in which the team gave up a 3-2 series lead to lose in 7 games.

Nova Scotia fans can expect to see the team's new look in pre-season action later this fall.  The new alternate jersey will be worn for up to 10 games this season, with dates TBD.

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