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The Fourth Lion Rises

by Michael Oram | November 5, 2016, 3:51 PM ET

As the preseason continues the revamped Monarchs are rolling. The team is undefeated through their first four games which has the team and the city buzzing with excitement. A team that has suffered from notoriously slow starts and over reliance on its offensive firepower in the past, this new look London team is shedding this reputation.

And in surprise move the Monarchs unveiled yet another new look on the ice in last night’s win.

It was the long awaited and rumored debut of their new jersey set.

These new kits compliment the changes on the ice and the team’s place in English sports. The team retains its Union Jack inspired colour scheme of the true red, white, and blue. While the home and away jerseys are reminiscent of the English Football Association’s national team kit with a simplified, sharp, and clean look. This is punched up with the team’s logo presented as a gold crest on both jerseys.

The new third jerseys pay homage to the city of London itself. Sticking with the clean and simple look the thirds are place a heavier emphasis on the red with a white band across the chest. The colour scheme reminiscent of England’s flag. Replacing the gold logo on these jerseys is a bold Old English ‘L.’

With the old jerseys now retired, including the controversial redcoat jersey, the team is launching a new marketing campaign. Gone are the days of the Redcoats Marching. Now in partnership with the FA’s Three Lions and strengthening their ties to both London and England: The Fourth Lion is Rising.


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